Social media has emerged as a complex web of independent yet interconnected outlets which feed off each other through messages, postings, images, videos, and links. This can be a challenge for any organisation as they deal with the wide range of social media offerings over which they have various levels of control.
Social media marketing has a number of different dimensions including the promotion of a particular brand or product offering, driving website traffic, and developing a social media presence as an end in itself to secure various outcomes.
The key to a successful social media marketing strategy is to develop trust throughout the network of social media offerings. Developing and maintaining trust means an organisation can communicate in a way that resonates with participants to promote positive stories to best effect while also managing any negative stories in the best possible way.
At AEN we can work with you in developing your social media strategy to embrace social communication, enhance word-of-mourth marketing, increase brand and product offering awareness, and improve the level of service delivery. Contact us now to find out how this can work for you.