Vocational Education Marketing
Vocational education and training, or VET, encompassing both the TAFE colleges and the private vocational education providers, has become a major segment of the higher education sector, attracting large numbers of local and international students.
The volume of vocational education programs on offer, and the diversity of these programs, makes effective marketing essential if providers are going to attract students from beyond the immediate neighbourhood.
At EducationMarketing.com.au we understand the complexity of the vocational education sector, especially how this relates to previous and subsequent learning. This includes the way that vocational education can be at the secondary or post-secondary level, can interact with the apprenticeship system, can be recognised in terms of recognition of prior learning and partial academic credit towards tertiary education, and can even be considered as part of a higher education degree offering.
Contact us now to determine how we can segment this market to target just those prospects who would be interested in your program offering.